Hồ sơ ứng viên

Feb 2019 – now (1 year 10 months): Senior International Marketing
Executive of Thien Long Group, in charge of FlexOffice and Colokit
brands
1. Build and implement brand strategies for 2 brands (FlexOffice & Colokit)
in The Philippines & Malaysia markets: enhance brand awareness and build
brand imagery based on consumer insight and brand positioning pack
 Above the line:
+ Focus on enhancing brand awareness, build FlexOffice & Colokit brands
become top-of-mind stationery, coloring brands of Filipinos & Malaysians via
social media
+ Plan and implement contents, activities for Facebook & Instagram fan pages
+ Manage and optimize advertising to ensure reach the right target audience
and save costs
 Below the line:
+ Build brand awareness and brand imagery associated with environmental
protection via Write Green campaign
+ Propose displaying project: change new displaying shelves with led, set up
new signboards to enhance the brand image for GT & MT channels
2. Product portfolio management:
+ Data analysis to find the best-selling or lowest-selling products then decide
to develop, improve or remove to ensure business efficiency
+ Product testing, collect product reviews from consumers to evaluate and do
product improvement or propose new product lines to meet customer needs
3. Launch new products:
+ Collaborate with employees in The Philippines to do market research to
define the insights
+ Work with Design team to design the new products, packaging design
+ Propose product features to the R&D department for researching and
evaluating the feasibility of the project
+ Work closely with Business Development to estimate quantity and sales,
make promotions, activations at stores
+ Partner-with other cross-functions (Logistics, Purchasing department) for
on-going projects
4. Brand image management, brief POSM design and do POSM production
+ Propose ideas and check designs follow the brand guideline
+ Manage POSM production process from quotation to delivery
5. Build & develop E-commerce channels:
+ Work internally and externally to prepare for weekly, monthly e-commerce
activities
 Achievement:
+ Developed FlexOffice Philippines fan page from about 5,000 members to
more than 75,000 members (Feb 2019 – Dec 2020), monthly reach more than
430,000 potential customers and attract more than 47,000 engagements
from them through weekly, monthly activities
+ Enhance brand awareness for both MT & GT channels with more than 40
signboards, 35 displaying shelves with led in The Philippines; 15 signboards,
10 displaying shelves with led in Malaysia
+ Organized 20 Write Green activations
+ Launching new products: Flex Tok pen, scientific calculator FX590
+ Build E-commerce channel for Malaysia market: Shopee

Jul 2017 – Feb 2019 (1 year 6 months): Marketing Executive of Yokohama Tyre Viet Nam Inc. (In charge
of motorcycle tire products)
1. Build brand awareness, brand love, and consumer engagement initiatives through brand campaigns based on
consumer insight and brand positioning pack
+ Propose and implement Welcome signboard project to increase Yokohama brand awareness
+ Build and execute a project to develop Yokohama brand identity: Yokohama Identical Shop chain system
+ Build brand community and loyalty via sponsoring motorcycle club project, cooperate to organize Chelsea
Yokohama Fans Cup for all amateur football clubs of Chelsea fans in Viet Nam
+ Enhance Yokohama brand imagery related to “Safety” via Safety Sticker project to improve traffic culture and
safety; series of traffic safety campaigns to educate customers on how to join traffic safely
+ Build a good relationship with retailers and KOLs through inviting them to Technical workshops, Factory tours
+ Work closely with ATL agencies to create content, run brand communication via e-newspapers: Vnexpress.net,
24h.com.vn, kenh14.vn, xeoto.tv, … and social network; BTL agencies to implement the campaigns
2. Plan and execute promotion programs
+ Tour promotion (Singapore - Malaysia): set target for big retailers of distributors for 3 months, the retailers
achieve the target will get the tickets
+ Yokohama Identity Shop: grand opening promotions, quarterly promotions, promotions for special occasions
+ Organize yearly Retailer Business Conferences to build relationship with distributors, big retailers of distributors,
and support to push sales
+ Other promotions for end-users, support distributors to clear stock, …
+ Collaborate with ATL, BTL agencies to implement the promotions and transmit promotion information
3. Re-launch product: Speedline 501
+ Collect feedback and do market research to define the product issues
+ Invite retailers and KOLs to Technical workshop to announce the fixing issues and support promotions
4. Brief design follow the brand guideline, do POSM production, make introduction & testing tire videos
 Achievement:
+ Set up Welcome Signboard project for 100 stores in HCM, Can Tho, Ha Noi; deliver 10,000 Safety Stickers to retail
stores, motorcycle clubs; organizing 2 big events to raise customer awareness about traffic safety
+ Held successfully store opening for 2 Yokohama Identical Shops and maintain quarterly promotions
+ Built relationship with more than 20 motorcycle clubs, football clubs, motorcycle fixer clubs
+ Organize successfully Incentive Trip promotion (go to Malaysia - Singapore) for big retailers of distributors
+ Organized successfully a series of Retailer Business Conferences and achieved exceed 31% sales revenue target
(Actual: 52,2 billion VND vs target: 40 billion VND)
+ Re-launch SPEEDLINE 501

+ Planning & implementing cooking demo activities: cooking demo workshop at Huong Nghiep A Au system,
cooking demo sampling in Aeon, Big C, Co.opmart, Co,op Food, Vinmart, Vinmart +, …
+ POSM production: shelf visuals in supermarket, booths, standees, activation gifts, …
+ Tracking A&P and expenses
+ Product inspection
 Achievement:
+ Cooperated with Barilla’s chef to hold successful cooking workshop
+ Sponsored and held successfully cooking demo classes at Huong Nghiep A Au system

+ Qualified from Sales Master program or Beiersdorf Vietnam
+ Responsible for working with key accounts: Co.opmart, Big C, Lottemart, Vinmart, Metro, Vinmart+, Guardian in
assigned areas: Central 1, South East 1, South East 2.
+ Manage and build good relationship with product line leaders of the key accounts
+ Manage sales representative team (around 10 staffs), recruitment, train selling & displaying skills, guide to work
with product line leaders
+ Make sure operations follow the monthly plan and achieve sell-in, sell-out targets
 Achievement:
+ Increased more than 14% Year to Date sales revenue (sell-in) from March 2015 to September 2016
+ Enhance selling & displaying skills of sales representative team, reduce wholesale from 40% to less than 15%