Ngành nghề
Nơi làm việc
Đoàn Tuấn Long
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2015 đến 2016: Nhân viên/ Có kinh nghiệm tại GRECO Training
Training & Consultant Specialist
GRECO Training
- Consulting set up ISO system, QHSE system, produce cleaner for enterprises.
- Teaching assistant courses HSE, ISO, Chemical safety, Enterprise Environmental
Management.
- Website management: Q&A website yeumoitruong.vn
GRECO Training
- Consulting set up ISO system, QHSE system, produce cleaner for enterprises.
- Teaching assistant courses HSE, ISO, Chemical safety, Enterprise Environmental
Management.
- Website management: Q&A website yeumoitruong.vn
Từ 2016 đến 2016: Nhân viên/ Có kinh nghiệm tại CMC Telecom
Account Manager
CMC Telecom
- Participating in telecommunication business services (private channel leasing, point-topoint data transmission, local/inter-provincial data transmission, server, mail hosting,
etc.) enterprise, departmental/departmental; domestic & international organizations
- Search, develop customer source, take care of negotiation and sign contract
- Complete the target, the plan is delivered by month/quarter/year
- Update information and report the market situation of customers, competitors
CMC Telecom
- Participating in telecommunication business services (private channel leasing, point-topoint data transmission, local/inter-provincial data transmission, server, mail hosting,
etc.) enterprise, departmental/departmental; domestic & international organizations
- Search, develop customer source, take care of negotiation and sign contract
- Complete the target, the plan is delivered by month/quarter/year
- Update information and report the market situation of customers, competitors
Từ 2016 đến 2017: Khác tại Freelance
I participate in projects on Marketing and copy writer:
Writing content for Soha newspaper
Digital advertising implementation focuses on facebook and SEO
Deploying Digital Marketing campaigns for brands in F&B industry such as Toco Toco,
Dish Hue
Writing content for Soha newspaper
Digital advertising implementation focuses on facebook and SEO
Deploying Digital Marketing campaigns for brands in F&B industry such as Toco Toco,
Dish Hue
Từ 2017 đến 2018: Nhân viên/ Có kinh nghiệm tại Kowil Fashion Viet Nam S
- Strategic planning, analyzing and perform Digital marketing, Social media.
- Strategic planning and perform to develop brands by SEO, SEM, Google ads.
- Position and brand development on the website, facebook, forum, others social network.
- Promotion perform on Email Marketing, PR online, online NEWS.
- Admin fanpage and website of brands.
- Copy writer, graphics design & content creative.
- Collect, analyze market information, product information, information on competitors' Digital Marketing and Social Media programs.
- Propose and implement promotional programs, communications, marketing and branding for the company and its products.
Two Campaigns I did at Kowil:
- OWEN Fashion Birthday is a campaign combining advertising activities on digital channels (PR online, facebook ads, adnetwork display ads) combined with famous KOLs
- WINNY Fashion "Giam nua gia cho nua the gioi" Sale off 50% combining advertising
- Strategic planning and perform to develop brands by SEO, SEM, Google ads.
- Position and brand development on the website, facebook, forum, others social network.
- Promotion perform on Email Marketing, PR online, online NEWS.
- Admin fanpage and website of brands.
- Copy writer, graphics design & content creative.
- Collect, analyze market information, product information, information on competitors' Digital Marketing and Social Media programs.
- Propose and implement promotional programs, communications, marketing and branding for the company and its products.
Two Campaigns I did at Kowil:
- OWEN Fashion Birthday is a campaign combining advertising activities on digital channels (PR online, facebook ads, adnetwork display ads) combined with famous KOLs
- WINNY Fashion "Giam nua gia cho nua the gioi" Sale off 50% combining advertising
Từ 2018 đến 2019: Nhân viên/ Có kinh nghiệm tại DatViet VAC Media
direction for a brand’s presence.
- Collaborate with the different internal teams to create and deliver best-in-class social media and content-driven campaigns for our clients.
- Liaise with clients to attain an ever evolving understanding of their changing needs and adapting our approach to social media management for them accordingly
- Plan and help execute media amplification and social media advertising on key social platforms.
- Deep-dive into social media analytics to understand why certain content performs better than the rest and providing actionable insights for our clients backed by social data.
- Track the effect of social and content marketing on the client’s digital platforms to
showcase the effectiveness of our digital marketing.
- Stay on top of industry changes to ensure our clients are always ahead of the curve on digital and social.
- Spearhead the process of social advertising and content promotion across social media platforms, optimizing for the client’s objectives.
- Help the rest of the team develop your understanding and skills.
- 100% participation in supporting the Biddable service (GG, Facbook) including: guaranteed expense management, scheduled advertising, detailed tracking; Daily
reports, weekly .... as required by the direct management.
- 100% complete booking with local direct partners (Banner, online PR, KOLs ...). Manage, monitor, and report weekly, according to your campaign on cost & effectiveness.
- Complete 100% payment up to 30 days after the campaign ends.
- Collaborate with the different internal teams to create and deliver best-in-class social media and content-driven campaigns for our clients.
- Liaise with clients to attain an ever evolving understanding of their changing needs and adapting our approach to social media management for them accordingly
- Plan and help execute media amplification and social media advertising on key social platforms.
- Deep-dive into social media analytics to understand why certain content performs better than the rest and providing actionable insights for our clients backed by social data.
- Track the effect of social and content marketing on the client’s digital platforms to
showcase the effectiveness of our digital marketing.
- Stay on top of industry changes to ensure our clients are always ahead of the curve on digital and social.
- Spearhead the process of social advertising and content promotion across social media platforms, optimizing for the client’s objectives.
- Help the rest of the team develop your understanding and skills.
- 100% participation in supporting the Biddable service (GG, Facbook) including: guaranteed expense management, scheduled advertising, detailed tracking; Daily
reports, weekly .... as required by the direct management.
- 100% complete booking with local direct partners (Banner, online PR, KOLs ...). Manage, monitor, and report weekly, according to your campaign on cost & effectiveness.
- Complete 100% payment up to 30 days after the campaign ends.
Từ 2020 đến hiện nay: Trưởng nhóm / ban tại Lotus group - Le May
1. Strategy leading
- Understand Category/brands deeply
- Get the right and dig down consumer insights
- Competitor analysis
- Create direction and develop digital strategy aligning with overall marketing strategy
2. KPI & Budget controlling
- Track and ensure delivery of media KPIs on quality and cost efficiency metrics,
delivering the media savings/values, execute the necessary changes on time to keep or
better improve its performance
- Analyze & optimize performance of digital channels
- Control budget on plan and actual, analyze budget allocation
3. Digital team in-house management
- Manage both North & South Digital teams
- Provide leadership, coaching, development and motivation the Team
- Analyze performance of team members
4. Research management
- Continuously update for new opportunity, digital trend & landscape quarterly
- Do A/B testing in order to figure out digital best practice
- Desk research (collect data and analyze)
- Conduct, manage any necessary research (desk research, internal research …)
- Cooperate with research agency
5. Reporting: Update weekly, monthly, annually report for all digital marketing activities
or at any time that required.
6. Others
- Work closely with brand team, agency partners (creative and media) and media
partners (vendors) on IMC planning
- Report to Marketing Director
- Training Brand team about Brand marketing
- Understand Category/brands deeply
- Get the right and dig down consumer insights
- Competitor analysis
- Create direction and develop digital strategy aligning with overall marketing strategy
2. KPI & Budget controlling
- Track and ensure delivery of media KPIs on quality and cost efficiency metrics,
delivering the media savings/values, execute the necessary changes on time to keep or
better improve its performance
- Analyze & optimize performance of digital channels
- Control budget on plan and actual, analyze budget allocation
3. Digital team in-house management
- Manage both North & South Digital teams
- Provide leadership, coaching, development and motivation the Team
- Analyze performance of team members
4. Research management
- Continuously update for new opportunity, digital trend & landscape quarterly
- Do A/B testing in order to figure out digital best practice
- Desk research (collect data and analyze)
- Conduct, manage any necessary research (desk research, internal research …)
- Cooperate with research agency
5. Reporting: Update weekly, monthly, annually report for all digital marketing activities
or at any time that required.
6. Others
- Work closely with brand team, agency partners (creative and media) and media
partners (vendors) on IMC planning
- Report to Marketing Director
- Training Brand team about Brand marketing
Kỹ năng
- Management
- Analytic Skill
- Strategic Planning
- Presentation Skill
- Thinking Creatively Skill
- Team Build Up
- Community Connections
- Manage time
- Decision Skills
- Analytic Skill
- Strategic Planning
- Presentation Skill
- Thinking Creatively Skill
- Team Build Up
- Community Connections
- Manage time
- Decision Skills
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Quản lý môi trường tại Trường Đại Học Công Nghiệp TP.HCM - IUH
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