Ngành nghề
Nơi làm việc
Phạm Minh Quang
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2018 đến 2020: Trưởng phòng/ Quản lý cấp trung tại Infinity Blockchain Labs
Planning and doing the business plan for product Zeyap and WOWTRACE
▪ Provide long term Marketing strategy for product in local and oversea markets (Indonesia,
Malaysia, Thailand and Vietnam)
▪ Branding strategy and make BI set and brand guideline
▪ Product observing and creating Product Marketing Material
▪ Research market, competitor
▪ Analysis and optimize evaluation of marketing index: NRU, CPI, CPC, engagement, conversion
rate, bounce rate, retention…
▪ Provide long term Marketing strategy for product in local and oversea markets (Indonesia,
Malaysia, Thailand and Vietnam)
▪ Branding strategy and make BI set and brand guideline
▪ Product observing and creating Product Marketing Material
▪ Research market, competitor
▪ Analysis and optimize evaluation of marketing index: NRU, CPI, CPC, engagement, conversion
rate, bounce rate, retention…
Từ 2017 đến 2018: Quản lý tại Catsgame.LTD
Provide Business strategy plan for Game online department
▪ Provide Product operation and commercial plan for long term
▪ Planning and control budget for running game business with the most affected resources
▪ Orienting and managing the team to the unique working purpose “do the project successfully”.
▪ Research market, competitor and set up game publishing system in Indonesia, Thailand, Malaysia, Taiwan and Vietnam
▪ Plan and manage marketing plan, include PR campaign, social media, seeding, Facebook Ads,
Google Ads, SEO in Indonesia and Vietnam
▪ Analysis and optimize evaluation of marketing and game as NRU, CPI, CPC, engagement, conversion rate, bounce rate, retention…
▪ Manage and solve crisis
▪ Leading and training team member
▪ Provide Product operation and commercial plan for long term
▪ Planning and control budget for running game business with the most affected resources
▪ Orienting and managing the team to the unique working purpose “do the project successfully”.
▪ Research market, competitor and set up game publishing system in Indonesia, Thailand, Malaysia, Taiwan and Vietnam
▪ Plan and manage marketing plan, include PR campaign, social media, seeding, Facebook Ads,
Google Ads, SEO in Indonesia and Vietnam
▪ Analysis and optimize evaluation of marketing and game as NRU, CPI, CPC, engagement, conversion rate, bounce rate, retention…
▪ Manage and solve crisis
▪ Leading and training team member
Từ 2017 đến 2017: Trưởng nhóm / ban tại Yeah1
In-charge 2 projects:
o Charitable project “Chạm yêu thương – Mở tương lai”: A project to raise fund for charitable organization “Hiểu Về Trái Tim” to help heart diseased children.
- Manage all the Digital Marketing tasks of this project from prepare to execute: giving opinion for creating: Key visual, tagline, key message, call to action…
- Brief and wording scenarios for TVC and viral clip.
- Follow and coordinate with the design team to make all material for marketing: Keyvisual, Banner, TVC clip, viral clip…
- Writing content for website and PR articles.
- Make sure that all the campaigns are running on time with the accurate key message and tagline on many channels: fanpage, facebook, google, TVC, PR, youtube…
- Tracking traffic sources to evaluate the result of each channel.
o Charitable project “Chạm yêu thương – Mở tương lai”: A project to raise fund for charitable organization “Hiểu Về Trái Tim” to help heart diseased children.
- Manage all the Digital Marketing tasks of this project from prepare to execute: giving opinion for creating: Key visual, tagline, key message, call to action…
- Brief and wording scenarios for TVC and viral clip.
- Follow and coordinate with the design team to make all material for marketing: Keyvisual, Banner, TVC clip, viral clip…
- Writing content for website and PR articles.
- Make sure that all the campaigns are running on time with the accurate key message and tagline on many channels: fanpage, facebook, google, TVC, PR, youtube…
- Tracking traffic sources to evaluate the result of each channel.
Từ 2014 đến 2016: Quản lý tại Coconut Games
▪ In-charge 2 projects:
o Dragon Raja: a GMO of Korean Studio (LocoJoy):
- Manage all the projects (Marketing and game operation) from preparing to publish on the sea
market.
- Published in sea Market and be responsible for revenue
o The Great Merchant: a PC game of Korean Studio (AK Interactive):
- Leading all testing teams and improving the test skill (test without local server).
- Carry on the game operation, marketing plan and PR plan.
- Be responsible for QA games and localization.
- Published in sea Market and be responsible for revenue
o Dragon Raja: a GMO of Korean Studio (LocoJoy):
- Manage all the projects (Marketing and game operation) from preparing to publish on the sea
market.
- Published in sea Market and be responsible for revenue
o The Great Merchant: a PC game of Korean Studio (AK Interactive):
- Leading all testing teams and improving the test skill (test without local server).
- Carry on the game operation, marketing plan and PR plan.
- Be responsible for QA games and localization.
- Published in sea Market and be responsible for revenue
Từ 2015 đến 2016: Khác tại True Digital Plus
Make and develop PR and Marketing plans.
▪ Mange and schedule of the PR – Marketing of launching the game process.
▪ In-charge to negotiate the agency to contract with them.
▪ Communicate with the Press to release the game's PR article and solve the crisis.
▪ Make content for fanpage and optimize the Facebook advertising.
▪ Follow up the PR communication campaign and report.
▪ Manage the collaborators.
▪ Corporate to technicians for solving technical problems of game functions and websites.
▪ Other tasks as the requirement from the Director.
▪ Mange and schedule of the PR – Marketing of launching the game process.
▪ In-charge to negotiate the agency to contract with them.
▪ Communicate with the Press to release the game's PR article and solve the crisis.
▪ Make content for fanpage and optimize the Facebook advertising.
▪ Follow up the PR communication campaign and report.
▪ Manage the collaborators.
▪ Corporate to technicians for solving technical problems of game functions and websites.
▪ Other tasks as the requirement from the Director.
Từ 2013 đến 2014: Khác tại Efunfun game
Make and develop PR and Marketing plans.
▪ Mange and schedule of the PR – Marketing of launching the game process.
▪ In-charge to negotiate the agency to contract with them.
▪ Communicate with the Press to release the game's PR article and solve the crisis.
▪ Mange and schedule of the PR – Marketing of launching the game process.
▪ In-charge to negotiate the agency to contract with them.
▪ Communicate with the Press to release the game's PR article and solve the crisis.
Từ 2010 đến 2012: Quản lý tại VNG
Make game operation plan (sale forecast, control version plan).
▪ Test game functions and events in-game
▪ Design game event and functions
▪ Test and manage the GM and GO tools
▪ Follow and analytic the game’s index to improve game community and revenue
▪ Test game functions and events in-game
▪ Design game event and functions
▪ Test and manage the GM and GO tools
▪ Follow and analytic the game’s index to improve game community and revenue
Kỹ năng
Negotiation skill
Management skill
Communication skill
Solving problems
Management skill
Communication skill
Solving problems
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- Tiếng Anh (Trung cấp)
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