Hồ sơ ứng viên

- Responsible for the whole chain P&L projection, expenditure and BE target and business model
(Franchise, Hospital and Clinics, M&A, In-Mall and In – Residence) optimization as well as
commercial performance reports by closely working with Finance, Audit and Corporate Business
Strategy team.
- Quarterly reporting commercial performance to BOD, BOM in form of OGSM format.
- Establishing and managing commerce target (Sales, Marketing, CSM and E-commerce
Department), budget, operation system and other relevant resources.
- Ensuring efficient Sales, Marketing and CSM performance to BOD with updating, managing, and
improving related KPIs on daily, weekly and monthly basic.
-iBuilding up the position of Organizational Development Manager for salesforce quality
improvement through monthly training (work skill, medical expertise and customer service)
- Creating new motivation programs, incentives schemes and career path development for
salesforce (pharmacist, sale supervisor and operation staff)
- Carrying out new trade promotion, customer marketing activities to ensure the retention rate,
loyal customer’s spending and purchasing frequency.
- Optimizing all digital campaign in both promotion and branding with in-depth content and
media performance strategy.
- Revising new brandbook, strengthening brand identity, brand awareness and promise in
omni-channels and face off pharmacist consultation at points of sale.
- Managing new business projects from ideation to market launching in term of customer
experience (Marketing, CSM) to sales boosting and new BU establishment (E-commerce).
- Executing online marketing and sales campaign to meet customer and revenue target

Achievements
- Marketing & CSM:
+ Maintaining the growth of new customers (90%) and loyal customer’s sale contribution (over 80%)
+ Retention rate over 60% and shopping frequency up to 2.5 times per month
+iBrand awareness in offline store’s commercial area increase 25% (from 50% - 75%) in
questionnaire survey and in-depth interviews.
+ Customer satisfaction index improvement of 15% (40% to 55%) due to 5Cs campaign
- E-commerce:
+ Keeping stable revenue of last pilot period – 200 mio – 300 mio VND/ month
+ Designing and updating new UX, UI, SEO, Media and Content master plan
+ Developing project’s second phase: optimization in portfolio, price, back-end operation, front end
interaction.

- In charge of devising yearly Marketing and Branding strategy in line with business objectives
- Drawing out the specific action plan, budget allocation and KPIs metrics, tracking tools for every
section in Marketing Department: Customer, Trade, Communication - Multimedia, Branding, Design
- Responsible for data analyzing, customer trend forecast and consolidating established CRM.
- Organizing all available resources to implement and deliver target commitment by Master plan
breaking down to quarterly and monthly programs.
- Coaching, training and provide guidelines to team members for individual development goals
- Creating new customers value with the insight of “Trustworthiness, Convenience and Service”.
- Proposing development plans on customer experience journey at all touchpoints.
- Generating sales, customer loyalty with Trade Marketing and Branding program
- Managing, conducting research about medicine market and customer consumption patterns.
-iDesigning and implementing branding activity and communication to cement brand value
proposition “The Right Advice” and convey brand promise.
- Overseeing and managing Digital Performance Plan for both Trade, Customer and Brand Marketing
Achievements
+ Completing all Marketing management systems and tracking KPIs, individual JD for all positions in
team
+ Master Plan for Yearly Marketing Strategy and Annual Marketing Action Plan
+ Budget allocation estimation and expenditure follow-ups taking up under 5% of total sales
+ Training materials and personal development plans for entire team
+ Quarterly analysis on customer behavior and insights for potential investors and shareholders
+ Successfully inaugurating more than 15 new pharmacies nationwide
+ Projects: Phano Care Member (CRM – Loyalty program), Phano Gift (Pre-paid gift card), PhanoSafe
(Multipurpose First Aid Kit), Phano She (Health and Beauty for Women), Phano Mall (Family healthcare
in mall), PhanoCare Day (Healthcare events with over 10,000 participants), Phano School Tour
(Children healthcare programs), Phano Tour (Journey for a healthy community) & other social services

Deputy Director - Topica Edtech Philippines – Manila
- Developing international partnership in Asian market (Philippines, Thailand, Indonesia and
Singapore).
- Conducting e-learning education market researches in the Philippines and Thailand.
- Building up E-learning Bachelor degree programs with university’s president, dean and professors.
- Taking charge of writing termsheets and making finance projection for program operation.
- Operating the virtual office and legal procedures and documents accordingly.
Achievements
+ Signing a MOU with one partner DMMMSU in Hanoi
+ Managing the relationship and cooperation potential with other 5 top-tier universities

- Responsible for Marketing KPI performance, results, reports and budget management.
- Working and experiencing the majority of Marketing jobs such as Data analysis, CRM, VAS, Media,
Trade Promotion planning.
- Taking responsibility for making yearly Marketing plan and budget allocation.
- Co-work with Joint Business Partner for Co- marketing programs (Top 20 partners).
- Drawing out Promotion and communication strategy against competitors.
- Training and coaching Store Marketing Forces professional knowledge and skills.
- Leading and managing a team of over 50 staff in headquarter and store chain
Achievements
+ Running successfully outstanding campaigns “Fruit Festival”, “Flat Price”, “Tet Holiday”, “X-mas”…
+ Ensuring the rate of ABV over 400,000 VND, 80% of yearly target.
+ Collecting and establishing customer database with more than 02 million loyal members.
+ Producing in-store merchandizing manual ISP, POP, Signage, store visual materials.
+ Working with around 100 suppliers in JBP meeting for cooperation and sponsorship in key events like
Fashion show, store birthday celebration and new store opening