Ngành nghề
Nơi làm việc
Phạm Lê Mai Thiện
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2019 đến 2020: Quản lý tại Spoon Vietnam
Being responsible for planning & executing performance digital campaigns (Weekly / Monthly / Quarterly)
- ASO (App Search Optimization) Quality control
- Optimizing targeting, segmentation, and allocation of budgets across multiple channels to generate cost
effective user actions (Facebook, Google, Apple search ads, Tiktok and Ad-networks)
- Making a prediction of Revenue and traffics every quarter
- Measuring and monitoring data via the 3rd party tracking
- Leading and working closely with design team for the best creative
- Leading content team to control KOLs
- ASO (App Search Optimization) Quality control
- Optimizing targeting, segmentation, and allocation of budgets across multiple channels to generate cost
effective user actions (Facebook, Google, Apple search ads, Tiktok and Ad-networks)
- Making a prediction of Revenue and traffics every quarter
- Measuring and monitoring data via the 3rd party tracking
- Leading and working closely with design team for the best creative
- Leading content team to control KOLs
Từ 2018 đến 2019: Trưởng nhóm / ban tại Mindmax Agency
Being responsible for planning & pitching with current & potential partners
- Controlling big Campaign such as GOVIET, FE Credit, FPT Education, Dulichviet, Nguyễn Kim, FLC resort, Jo,
Nha khoa DND, FPT Techsigh
- Controlling big Campaign such as GOVIET, FE Credit, FPT Education, Dulichviet, Nguyễn Kim, FLC resort, Jo,
Nha khoa DND, FPT Techsigh
Từ 2017 đến 2018: Trưởng nhóm / ban tại Tokenstart and Quyenchon.com
Planning & running marketing campaign for Tokenstart (this is an agency focus on blockchain service)
- Planning & running marketing campaign for Quyenchon.com
- Planning & running marketing campaign for Quyenchon.com
Từ 2016 đến 2017: Nhân viên/ Có kinh nghiệm tại HIP Agency
Planning & Proposal Development for Key Accounts (Lotte, Hanwha, Orion…)
- Fanpage, PR Planning & Management and optimizing campaigns (HIP, Lukico)
- Facebook & Google Media running
- Fanpage, PR Planning & Management and optimizing campaigns (HIP, Lukico)
- Facebook & Google Media running
Từ 2016 đến 2016: Khác tại Freelancer
Fanpage, Contributor & Online Event Management for iRik
- Facebook Ads Planning & Execution for iRik
- Facebook Ads Planning & Execution for iRik
Từ 2014 đến 2016: Nhân viên/ Có kinh nghiệm tại Ingame & Marketing Junior at Oppo
Content Development for Media, Fanpage, PR for Mobile & Web Games
- Content Development for viral clips & game trailers
- Marketing Plan Execution for OPPO’s Smartphones (Entry & Flagship)
- Content Development for viral clips & game trailers
- Marketing Plan Execution for OPPO’s Smartphones (Entry & Flagship)
Từ 2014 đến 2014: Nhân viên/ Có kinh nghiệm tại QA & Community Executive at FPT – FO
- Game Content & Guideline Development
- Commentator for TDAH TV
- Script & Event Planning for TDAH TV
- Community Management (Fanpage, Website)
- Commentator for TDAH TV
- Script & Event Planning for TDAH TV
- Community Management (Fanpage, Website)
Nhân viên/ Có kinh nghiệm tại Vietnam Talent Corporation – VTCorp
Consultant, manage data files & information related to study abroad
Kỹ năng
- Communicate fluently in English
- Experience in Digital Marketing (Media, Planning, Content Development), especially good in the field of
application installation
- Master in digital marketing like Adjust, Amplitude, Appsflyer, Firebase, GA, Playconsole, Appannie
- Good analytical skills
- Growth mindset
- Be able to use Adobe PTS, Adobe Premiere
- Understand Social Networks and other Digital Support Tools
- Good handling of high pressure situations
- KPI & Time commitment
- Experience in Digital Marketing (Media, Planning, Content Development), especially good in the field of
application installation
- Master in digital marketing like Adjust, Amplitude, Appsflyer, Firebase, GA, Playconsole, Appannie
- Good analytical skills
- Growth mindset
- Be able to use Adobe PTS, Adobe Premiere
- Understand Social Networks and other Digital Support Tools
- Good handling of high pressure situations
- KPI & Time commitment
Ngoại ngữ
- Tiếng Anh (Trung cấp)
Học vấn bằng cấp
- Nguyen Tat Thanh College từ 2011 - 2013
Mục tiêu nghề nghiệp
Years of experience working in many different positions have helped me to have various perspectives. In addition,
with my valuable experience working in agencies, I believe that I will bring numerous benefits to the business. I'm always ready for new challenges, because that's the best way for me to move forward.
with my valuable experience working in agencies, I believe that I will bring numerous benefits to the business. I'm always ready for new challenges, because that's the best way for me to move forward.