Ngành nghề
Nơi làm việc
Bùi Ngọc Anh Tuấn
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2020 đến hiện nay: Nhân viên/ Có kinh nghiệm tại VNG CLOUD
Marketing Executive - Digital
Deployed content, advertising for B2B products - Cloud Products
Updating market and doing market research via digital tools (Ahref, Keyword
Tool, GG Ads,..)
Fixed Ads content, ads representative, and website tracker, also re-constructed
digital plan on upcoming months.
Content Plan schedule week b
Optimizing and down-half cost market standard price in Digital Ads in less than
3 months
1. Maximising campaign budget spent per quarter: ~ $40,000, achieved in
spending over $500/ day for B2B Ads.
2. Performance: Cost is being optimized following by months:
2.1 Google Ads: ~$200/ Qualified lead/ IaaS product -> $25/ Qualified lead/
IaaS product after 6 months on stray.
2.2 Facebook Ads: ~$30/ Q.lead -> ~$10/ Q.lead after 4 months
3. Allocating and arranging budget spent over months, assess the market share
by volume, and catch-up performance report
4. Re-built successfully CRM inbound tool for in-house team. Drawing flow and
UX test for sales and operation team to work closely with IT team.
Other tasks:
- Prepare for API launch for mapping service inbound marketing.
- Prepare meeting high-class events between SME, Enterprise Business and
Sales. Understand paperwork loads, awards and governor to process.
Deployed content, advertising for B2B products - Cloud Products
Updating market and doing market research via digital tools (Ahref, Keyword
Tool, GG Ads,..)
Fixed Ads content, ads representative, and website tracker, also re-constructed
digital plan on upcoming months.
Content Plan schedule week b
Optimizing and down-half cost market standard price in Digital Ads in less than
3 months
1. Maximising campaign budget spent per quarter: ~ $40,000, achieved in
spending over $500/ day for B2B Ads.
2. Performance: Cost is being optimized following by months:
2.1 Google Ads: ~$200/ Qualified lead/ IaaS product -> $25/ Qualified lead/
IaaS product after 6 months on stray.
2.2 Facebook Ads: ~$30/ Q.lead -> ~$10/ Q.lead after 4 months
3. Allocating and arranging budget spent over months, assess the market share
by volume, and catch-up performance report
4. Re-built successfully CRM inbound tool for in-house team. Drawing flow and
UX test for sales and operation team to work closely with IT team.
Other tasks:
- Prepare for API launch for mapping service inbound marketing.
- Prepare meeting high-class events between SME, Enterprise Business and
Sales. Understand paperwork loads, awards and governor to process.
Từ 2019 đến 2020: Nhân viên/ Có kinh nghiệm tại LAVA DIGITAL GROUP
Junior Ad Optimize
Serving self-Local Ad-network: Tiktok (Agency Account), AdX (Admicro),...
Famous in Scale-up tool Facebook + GG Ads (Intermediate), serving ads on both side of client and agency like Be (Drive hailing), Baemin (Food Delivery),
TBWA, GroupM, Xasis,...
Understand + how to operate well KPIs and performance metrics (Sizmek, DCM, IAS, Grapeshot, ...)
1 Performance
1.1 Managed well and delivered right on time KPI. Top media ads spent/ week I controlled ~ $8000/ week.
1.2 Always make sure cost never meets 50% overall/ revenue spending. Some special cases would let go close (~48% cost) up top.
Understand HTML + CSS (intermediate) - Jscode (Beginner) for fixing ads delivery presented on News websites
Well allocated in English for Technical issues and Business (Communicate -
Writing - Speaking).
Working cross ads technical difficulty with Chinese, Hongkong, Malaysia basedteam by English
Willing to take pressure and overtime jobLearning Programmatic ads and other relevant things
Serving self-Local Ad-network: Tiktok (Agency Account), AdX (Admicro),...
Famous in Scale-up tool Facebook + GG Ads (Intermediate), serving ads on both side of client and agency like Be (Drive hailing), Baemin (Food Delivery),
TBWA, GroupM, Xasis,...
Understand + how to operate well KPIs and performance metrics (Sizmek, DCM, IAS, Grapeshot, ...)
1 Performance
1.1 Managed well and delivered right on time KPI. Top media ads spent/ week I controlled ~ $8000/ week.
1.2 Always make sure cost never meets 50% overall/ revenue spending. Some special cases would let go close (~48% cost) up top.
Understand HTML + CSS (intermediate) - Jscode (Beginner) for fixing ads delivery presented on News websites
Well allocated in English for Technical issues and Business (Communicate -
Writing - Speaking).
Working cross ads technical difficulty with Chinese, Hongkong, Malaysia basedteam by English
Willing to take pressure and overtime jobLearning Programmatic ads and other relevant things
Kỹ năng
Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Cử nhân từ 2014 - 2018 tại Trường Đại Học Công Nghiệp TP.HCM - IUH
Major: Electronic Commerce
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