Hồ sơ ứng viên

MARKETING MANAGER - ESSENTIAL PROPERTY MANAGEMENT (VTP GROUP)
Responsible for timelines, strategies, and planning for all activities delivered from the marketing department for 03 main prestigious and luxurious brands:

UNION SQUARE – First-class shopping center with international top tier luxury brands in HCMC (40% workload)
- Manage 2 teams: Digital and Event/Décor Team
- Extensively cooperate with other department heads: IT, Strategy, Leasing, Operations to align the scope of work and timeline
- Guide team to work with suppliers to develop the brand identity, CRM, and mobile application
- Work with Leasing to build mall concept, tenant mix, and leasing layout
- Liaise with Operations team to develop a high standard of service for the shopping center
- Develop communication strategy for short, mid, and long term to raise brand awareness in HCMC

EURASIA CONCEPT – Italian luxury interior at Times Square Saigon (40% workload)
- Collaborate with Sales department for sale promotions, events, PR, …
- Liaised with other departments to successfully open a new showroom in Ha Noi (30A Ly Thuong Kiet, Hang Bai, Hoang Kiem) on Dec 4th, 2020 – Achieved 90% sales target of 10 billion VND in the opening time
- Successfully open a new megastore of Eurasia Concept in D.1 (No.15-17-19 Ton That Thiep) on July 5th, 2020, then guide a team to develop social and PR activities for it
- Liaise with top-tier furniture/ accessory suppliers in EU to discuss event plan within the year

RENAISSANCE COLLECTION – High-end musical instrument: Bluthner (Germany) & Bosendorfer (Austria) piano (20% workload)
- Train staffs for digital technics and content strategy to improve content posts to be more viral and eye-catching
- Liaise with other departments for ideas and timeline for promotions and events
- Instruct a team to survey a new site for the showroom of Renaissance Collection, and work with suppliers for showroom rendering designs
- Guide the team to work with an agency to develop a new corporate identity, and design a communication plan for the brand

Played the role of Retail Marketing Manager. Be responsible for brand strategy and marketing strategy development for Alpha Mall—an 8-level new shopping center in District 1:
- Liaised with Management for the annual marketing plan and budget of 10 billion VND throughout the year
- Collaborated with an agency to develop a new brand identity for the Mall and communication strategy for the 1st year of opening
- Set up the team structure included digital, content, design, and PR

In the position of Event & Community Manager, oversaw and responsible for events and operations of Dreamplex Tran Quang Khai, such as early bird, seminar, talk show, community meetup, etc. Monthly meeting with Management for strategy, master plan, and budget allocation. Developed and implemented policies and procedures for the community directory. Led staff orientation and training. Maintained a high standard of service for all clients at Dreamplex Tran Quang Khai.
Achievements:
- Successfully opened Dreamplex Tran Quang Khai in November 2018
- Successfully developed and ran three weekly events within budget to build community relations
- Successfully launched new software called Nexudus in January 2019 to support members and manage community

DEPUTY SALES & MARKETING MANAGER – AEON MALL BINH TAN
Managed performance of 2 teams (10 members). Developed an annual sales & marketing plan with clear KPI from BOD, together with approved budget throughout the year. Supervise all activities to ensure smooth operations, to maintain the highest brand awareness and brand loyalty in customer’s perception. Timely report and able to provide solutions to ensure the effectiveness of advertising tools to achieve high sales revenue.
Achievements:
- Successfully managed 07 integrated marketing campaigns throughout a year within a given budget
- Got #1 SOV on digital from January to February, May to July, and October to December
- Achieved 16 million target visitors to AEON MALL Binh Tan in 2017
- Sales revenue after each campaign increased by 15% – 25% over the same period last year and compared to period months
- Frequently organized events to bring extra sales revenue from 400 to 800 million VND monthly
- Utilize empty space for temporary kiosks or converted to small shops

SENIOR SALES & MARKETING EXECUTIVE – AEON MALL BINH TAN
Led an event team with 4 members. Developed and implemented event strategy and yearly schedule. Coached teams for better communication with tenant shops. Supervised
the quality of content on advertising materials. Liaised with other departments for efficient problem-solving.
Achievements:
• Successfully increased customer quantity 10% monthly with design and decor
• Efficiently maintained 80% of all shops were active in Mall promotional events
• Successfully maintained loyal customer retention and returned more than two monthly visits

SALES & MARKETING EXECUTIVE – AEON MALL TAN PHU
Followed and executed marketing works, including ensured accurate promotional information, high-resolution of pictures, and attractive designs on all marketing materials. Work with KOL for branding and run seasonal events.
Achievements:
• Successfully reached more than 1 million customers on a fan page in each marketing campaign
• Achieved target of 20 million visitors coming to AEON MALL in the first year