Ngành nghề
Nơi làm việc
Lâm Anh Trung
Thông tin nghề nghiệp
Kinh nghiệm làm việc
Từ 2007 đến 2008: Thư ký tại NEWGEN ENTERTAIMENT
- Monitor and maintain schedules and photoshoots for singers and models as well as determine their potential and strengths for specific events.
- Supervise casting works for advertising database.
- Manage and implement sponsorship program
- Supervise casting works for advertising database.
- Manage and implement sponsorship program
Từ 2008 đến 2009: Bán thời gian tại Yeah ! 1 TV
- Supervise the program from production to post production including reading, researching,
assessing ideas and finished scripts; commissioningwriters or securing the rights and organising shootingschedules (Style & Star TV show, 2! Idol Talk Show, etc...)
- Liaise with crew members about all technical requirements, e.g. lighting and camera movements, sound recording requirements, vision effects, graphic and transitions.
- Control the budget and allocate resources to ensure efficiency.
assessing ideas and finished scripts; commissioningwriters or securing the rights and organising shootingschedules (Style & Star TV show, 2! Idol Talk Show, etc...)
- Liaise with crew members about all technical requirements, e.g. lighting and camera movements, sound recording requirements, vision effects, graphic and transitions.
- Control the budget and allocate resources to ensure efficiency.
Từ 2010 đến 2012: Trưởng phòng/ Quản lý cấp trung tại Phuc Anh Kim Media
- Personally work on the graphic development
- Supervise & inspire the creative team to develop creative programs and design concepts based on clients’ requirements.
- Provide detailed direction to designers.
- Lead and oversee clients’ events from preparation to completion, handle client queries and troubleshoot to ensure smooth operation.
- Provide quality control over concepts and projects. Interact with Copywriters to develop creative concepts and executions of assigned product.
- Client Relationships, advise client on all technical visual recommendations and/or issues.
- Supervise & inspire the creative team to develop creative programs and design concepts based on clients’ requirements.
- Provide detailed direction to designers.
- Lead and oversee clients’ events from preparation to completion, handle client queries and troubleshoot to ensure smooth operation.
- Provide quality control over concepts and projects. Interact with Copywriters to develop creative concepts and executions of assigned product.
- Client Relationships, advise client on all technical visual recommendations and/or issues.
Từ 2012 đến 2017: Trưởng phòng/ Quản lý cấp trung tại A&EM Hotel Group
- Be responsible to the Owner for completing the business plan.
- Responsible for operating and managing all activities in the hotel assigned. Ensure the parts work in sync.
- Maximize revenue and profit by creating a positive, productive working environment.
- Make sure customers are satisfied with the service. Compliance with quality and standards set out.
- To be in charge of business information of domestic and foreign hotel industry, exploit domestic market.
- Monitor and implement marketing and revenue management plans to maximize revenue, average revenue per room, and occupancy.
- Maximize room revenue and profit by anticipating and planning for market changes and for each type of customer.
- Oversee, implement all brand activities and strategies, increase sales and profit margins by 30% each year.
- Spearhead development of media initiatives, budgets and overall marketing plans.
- Conduct comprehensive consumer and competitor analysis to identify improvement opportunities and maintain competitive edge.
- Manage hotel services and customer service including dealing with customers’ complaints and troubleshooting.
- Responsible for operating and managing all activities in the hotel assigned. Ensure the parts work in sync.
- Maximize revenue and profit by creating a positive, productive working environment.
- Make sure customers are satisfied with the service. Compliance with quality and standards set out.
- To be in charge of business information of domestic and foreign hotel industry, exploit domestic market.
- Monitor and implement marketing and revenue management plans to maximize revenue, average revenue per room, and occupancy.
- Maximize room revenue and profit by anticipating and planning for market changes and for each type of customer.
- Oversee, implement all brand activities and strategies, increase sales and profit margins by 30% each year.
- Spearhead development of media initiatives, budgets and overall marketing plans.
- Conduct comprehensive consumer and competitor analysis to identify improvement opportunities and maintain competitive edge.
- Manage hotel services and customer service including dealing with customers’ complaints and troubleshooting.
Từ 2018 đến 2020: Quản lý tại Group Brand Manager - Golden Gate Group
(Vuvuzela Beer Club - South System , Cowboy Jack's & Crytal Jade Kitchen - SBU)
- Customer needs analysis: Customer survey at the restaurants, customers interview directly..to catch new trends of the
market, competitors for supporting and development of marketing strategies and activities
- Determine the market segment for each brand
- Select the market segment the brand wants to target.- Positioning, image, personality of the brand according to selected market segment: Brand identity and brand identity
control; Brand communication; Marketing activities to develop the brand.
- Develop marketing strategies (content, events, communication)
- SWOT analysis (strengths, weaknesses, opportunities, challenges), analysis of the market research data as thes basis for
developing appropriate marketing strategies/plans.
- Develop a budget for marketing activities.
- Develop marketing strategies/plans and implement branded strategies/plans to achieve slaes and profit targets at the
restaurants.
- Investigate, analyze and select suitable business locations.
- Build the menu for your marketing strategy: Coodinate with Central Kitchen, F&B Department to check and monitor
regularly the effectiveness of the current menu so that you can change or remove or research the new product to meet the
needs of customers.
- Build and develop a pricing strategy.
- Develop marketing schedules and implement by yourseft or coordinate with agencies to implement advertising and
promotion activities to attract customers as well as achieve sale target.
- Coordinate with F&B Department and Training Department to supervise the provision of services (by the members of the
organization) to customers according to the standard has been built
- Coordinate with F&B Department to develop service procedures to maximum satisfaction of customers.
- Coordinate with the Project & Mainternance Department anf F&B Department to control the facilities to ensure compliance
with brand identity orientation.
- Content Development and Communication Plan (build Website and Fanpage)
- Develop and update content appropriate for each program/event.
- Prepare POSM for the event.
- Communication on different channels o ensure effective communication.
- Develop a branding strategy based on brand positioning of the organization.
- Monitor the development of public relations, control information crisis.
- Statistics and analysis of the date on the products sold in each restaurant.
- Cooperate with other depeartments (F&B, Central Kitchen,…) to develop and improve products and services with the
attributes that the customer expects (done befor manufacturing, restaurant building,…)
- Manage product life cycle: research, development, saturation, degradation and sometimes resurgence.
- Customer needs analysis: Customer survey at the restaurants, customers interview directly..to catch new trends of the
market, competitors for supporting and development of marketing strategies and activities
- Determine the market segment for each brand
- Select the market segment the brand wants to target.- Positioning, image, personality of the brand according to selected market segment: Brand identity and brand identity
control; Brand communication; Marketing activities to develop the brand.
- Develop marketing strategies (content, events, communication)
- SWOT analysis (strengths, weaknesses, opportunities, challenges), analysis of the market research data as thes basis for
developing appropriate marketing strategies/plans.
- Develop a budget for marketing activities.
- Develop marketing strategies/plans and implement branded strategies/plans to achieve slaes and profit targets at the
restaurants.
- Investigate, analyze and select suitable business locations.
- Build the menu for your marketing strategy: Coodinate with Central Kitchen, F&B Department to check and monitor
regularly the effectiveness of the current menu so that you can change or remove or research the new product to meet the
needs of customers.
- Build and develop a pricing strategy.
- Develop marketing schedules and implement by yourseft or coordinate with agencies to implement advertising and
promotion activities to attract customers as well as achieve sale target.
- Coordinate with F&B Department and Training Department to supervise the provision of services (by the members of the
organization) to customers according to the standard has been built
- Coordinate with F&B Department to develop service procedures to maximum satisfaction of customers.
- Coordinate with the Project & Mainternance Department anf F&B Department to control the facilities to ensure compliance
with brand identity orientation.
- Content Development and Communication Plan (build Website and Fanpage)
- Develop and update content appropriate for each program/event.
- Prepare POSM for the event.
- Communication on different channels o ensure effective communication.
- Develop a branding strategy based on brand positioning of the organization.
- Monitor the development of public relations, control information crisis.
- Statistics and analysis of the date on the products sold in each restaurant.
- Cooperate with other depeartments (F&B, Central Kitchen,…) to develop and improve products and services with the
attributes that the customer expects (done befor manufacturing, restaurant building,…)
- Manage product life cycle: research, development, saturation, degradation and sometimes resurgence.
Từ 2015 đến 2017: Trưởng phòng/ Quản lý cấp trung tại Lavish Cosmetic by Huyen Babie
- Make detailed plans for the brand's Marketing-oriented media programs & campaigns during the year on digital & traditional channels.
- Manage social media campaigns to speed up brand recognition.
- Analyze trends, the needs of the market.
- Develop and manage, regulate budgets for media activities and events in the year (including digital & traditional)
- Evaluate the effectiveness of communication channels, propose plans to improve communication channels.
- Design and manage all digital marketing functions including image ads, promotional emails, corporate websites and other media channels.
- Develop a strategy to increase website traffic and engagement.
- End-to-end consumer experience analysis in different digital channels.
- Identify and recommend the latest digital technologies and current digital trends affecting the industry
- Maintain, strengthen, and work directly with reporters / editors / press representatives, television stations.
- Track & supervise the response to information needs / requests of the press and television stations (information provision, shooting products, request for recording, interviews, sponsorship of professional make up item, ....).
- In charge of relations with Partners (in-out) in terms of brand image.
- In charge and working with Ecom department on Brand image on all trading floors in accordance with the Brand.
- Coordinate with CRM on communication items on CRM channels.
- Coordinate with Ecom department for activities in conjunction with KOLs
- Responsible for working with press / KOLs / community / sponsoring partners /
- Main coordination in implementing brand communication programs
- Main coordination in the implementation of communication programs associated with partner brands.
- Responsible for the media category during the events of the brand
- Propose and perform separate image creation for brands.
- Manage and regulate the budget for content creation for the year.
- Regularly control the brand message to ensure consistency in brand communication.
- Manage the use of the brand's image on all communication channels in accordance with the brand's regulations.
- Implement the design of the display image according to the theme (launch / re-launch the product); coordinated with the VMD department in monitoring the implementation of the display.
- Proposing and implementing Branding activities of the Brand in the media including and not limited to promotions, advertising, sponsorship ...
- Planning work for the department and checking to supervise the implementation.
- Regular coaching and coaching to ensure stable and effective capacity of the whole department.
- Manage social media campaigns to speed up brand recognition.
- Analyze trends, the needs of the market.
- Develop and manage, regulate budgets for media activities and events in the year (including digital & traditional)
- Evaluate the effectiveness of communication channels, propose plans to improve communication channels.
- Design and manage all digital marketing functions including image ads, promotional emails, corporate websites and other media channels.
- Develop a strategy to increase website traffic and engagement.
- End-to-end consumer experience analysis in different digital channels.
- Identify and recommend the latest digital technologies and current digital trends affecting the industry
- Maintain, strengthen, and work directly with reporters / editors / press representatives, television stations.
- Track & supervise the response to information needs / requests of the press and television stations (information provision, shooting products, request for recording, interviews, sponsorship of professional make up item, ....).
- In charge of relations with Partners (in-out) in terms of brand image.
- In charge and working with Ecom department on Brand image on all trading floors in accordance with the Brand.
- Coordinate with CRM on communication items on CRM channels.
- Coordinate with Ecom department for activities in conjunction with KOLs
- Responsible for working with press / KOLs / community / sponsoring partners /
- Main coordination in implementing brand communication programs
- Main coordination in the implementation of communication programs associated with partner brands.
- Responsible for the media category during the events of the brand
- Propose and perform separate image creation for brands.
- Manage and regulate the budget for content creation for the year.
- Regularly control the brand message to ensure consistency in brand communication.
- Manage the use of the brand's image on all communication channels in accordance with the brand's regulations.
- Implement the design of the display image according to the theme (launch / re-launch the product); coordinated with the VMD department in monitoring the implementation of the display.
- Proposing and implementing Branding activities of the Brand in the media including and not limited to promotions, advertising, sponsorship ...
- Planning work for the department and checking to supervise the implementation.
- Regular coaching and coaching to ensure stable and effective capacity of the whole department.
Kỹ năng
- Good leadership and problem-solving
- Comfortable working individual
- Sketch layout, drawing
- Good project management, organizational
- Creative
- Comfortable working individual
- Sketch layout, drawing
- Good project management, organizational
- Creative
Ngoại ngữ
- Tiếng Anh (Trung cấp)
- Tiếng Pháp (Sơ cấp)
- Tiếng Pháp (Sơ cấp)
Học vấn bằng cấp
Chưa cập nhật
Mục tiêu nghề nghiệp
Demand Planning & Marketing Strategy Manager