Hồ sơ ứng viên

RESPONSIBILITIES
• Consulting marketing campaigns & Branding strategies
• Consulting media performance campaigns, including SEO, SEM, online media &
social network
• Planning and budgeting Marketing campaigns
• Developing digital media strategy to meet client business objective toward to
campaign objective effectiveness
• Setting and auditing KPIs of Marketing campaigns
• Ensuring work progress will complete on schedule
• Handling the customer’s feedback.
• Reporting campaign KPIs weekly and monthly
• Supporting the company in seeking potential customers and negotiating contracts
KEY ACHIEVEMENTS
• Having planned and executed marketing campaigns for a lot of clients in Europe,
America and Asia region including: Softline (Microsoft), Dulux, Instore Furniture,
Generali, Philips, MyVita Joint, Ashima, Bluestone, Olay, etc.
SOME CASES
1. Softline – Microsoft
• Channel: Facebook marketing (content, ads, Facebook group seeding)
• Objective: Brand awareness and Leads form – Office 365 for enterprises
• KPIs:
2
o More than 500.000 reach
o More than 150 leads
2. Dulux
• Channel: Online (website, Facebook. ads network), and Offline (activity in
Cresent Mall, including 3D picture shooting, painting, hotspot wifi connection, kid
fashion show, etc.)
• Objective: announcing the trendy color of the year (copper blush) and engaging
the audience interesting art, colors, painting field.
• KPIs:
o More than 51.000 unique clicks
o More than 12.000 people sign predict colour
o 1297 gifts was delivered
3. Instore Furniture
• Channel: Facebook (content, ads), KOLs, Google ads, SEO, PR
• Objective: Awareness, sales growth and amplification
• KPIs: Increasing sales by 20%
4. Bluestone
• Channel: GDN, FB Ads, Ads Network
• Objective: Recruit users to the contest “Noi cho len tay – Hang say vao bep”
• KPIs:
o More than 45k clicks
o More than 1.5k users sign in the contest

RESPONSIBILITIES
• Planning and budgeting online/offline marketing campaigns for brands in Onehealth
ecosystem: Onehealth Times, Royaltea milk tea (franchise), Dr.Fitness Gym Center,
Onehealth Foundation, Napro spray, DR.OH App (online medical examination),
DR.OH pharmacy.
• Making brand structure plan for Onehealth group
• Evaluating and improving the interface of DR.OH app, DR.OH website, Dr.Fitness
website, Onehealth Foundation website, Onehealth Times website.
• Building & developing a potential customer database for Dr.Fitness gym center
• Linking with 3
rd party in planning and implementing digital gift system on the DR.OH
app
• Being in charge of increasing DR.OH app download
• Managing & being responsible for Marketing Department KPIs
• Monitoring and checking the Ads optimization on online media such as FB Ads,
Google Ads, Zalo Ads, etc.
• Reporting marketing KPIs monthly
KEY ACHIEVEMENTS
• Making and executing IMC Plan for DR.OH and Dr.Fitness
• Introducing a new logo, new slogan and new key visual for DR.OH: from "Bac si nha
3
toi – Family Doctor" to "Benh vien bo tui – Pocket Hospital"
• Completing the new interface of DR.OH app, Dr.Fitness website, Onehealth
Foundation website, Onehealth Times website.
• Completing and launching digital gift system on DR.OH app.
• Associating banks (Eximbank, Techcombank, etc.) in implementing programs of
incentives for cardholders when registering at Dr.Fitness gym center
• Opening DR.OH pharmacy with the new key visual design - the first pharmacy using
the online medical examination app (DR.OH app)

Marketing Manager
INEST JSC - Exclusive Distributor of Amaryllo International B.V (Holland)
(2016 – 2017)
RESPONSIBILITIES
• Connecting and building a system of Amaryllo distribution such as supermarkets,
shopping centers, security camera shops, chain stores, online stores/e-commerce
websites, etc.
• Making and budgeting marketing plan for Amaryllo camera
• Managing and checking marketing campaign KPIs on media channels such as forum
seeding, PR online (tinhte.vn, VNreview, etc.), fanpage, youtube, etc.
• Optimizing digital Ads such as FB Ads, Google Ads
• Working with marketing agencies.
• Reporting to Board of Director monthly
KEY ACHIEVEMENTS
• Cooperating with 3rd parties in product distribution such as: Tiki, Adayroi -
Vincommerce, Nguyen Kim, Capcuulaptop, Camera FHD, etc.
• Completing IMC Marketing plan for Amaryllo camera
• Building website, fanpage and youtube channel: High Tech Lifestyle, INEST JSC,
Camera Robot Amaryllo
Client Service & Marketing Executive
Bao Long Insurance Corporation
(2012 – 2015)
• Receiving and handling customer feedback
• Contact & Guide customers when traffic accident happen
• Managing Insurance software (CRM)
• Planning and budgeting Marketing campaigns
• Making content plans
• Monitoring marketing & PR activities
• Working with marketing agencies.
• Reporting to Deputy Director-General
Marketing Officer
Tien Viet Media
(2010 – 2012)
• Managing movie materials (DVD, VHS tape, Betacam tape, etc.)
• Researching and forecasting film market tendency and then proposing purchasing
film licenses (serial, movie, cartoon, etc.)
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• Checking trailer before recommending them to partners (television station, media
companies, etc.)
• Making film marketing plan (To Dong Pha, Nghich Thuy Han Kiem, etc.)