Hồ sơ ứng viên

Marketing Team Leader (3 team members) to plan and manage marketing activities of 04 magazines (Luxuo.vn/ World of Watches Vietnam/ Art Republik Vietnam/ Yacht Style)
• Assist BOD to craft short- and long-term brand strategies that identified product holes, new markets, and strategies
• Work cross-functionally with creative teams to develop branding & communication guideline toolkit
• Launch brand awareness campaigns across digital media, PR, and partnership marketing that increased sales opportunities for new products
• A&P budget planning, analysis and management
• Google & Facebook business analysis and increase traffic website/fanpage Facebook/LinkedIn/Instagram/Youtube
• Research and analyze market trend
• Establish new procedure for organizing & managing events
• Find sponsor for event Marketing, negotiate and follow up their benefit (in event and communication post event)

Achievements:
- Key event to make good positioning for magazines: Summer Wanderlust event to make a strong impression and warm up Yacht Industry in Vietnam, 2019
- Organize Luxuo Asia Award the first time, 2019
- Build up the website (http://luxuo.vn/) & fanpage (Luxuo.vn, Yacht Style Vietnam)
- Lead 20+ projects (event, partnership) to meet KPIs and ensure high levels of client satisfaction
- Completely negotiation with Heart Media in Singapore to bring Art Republik & Yacht Style magazine to Vietnam, 2019

• Align marketing execution with business objectives and manage marketing budget for the truck tire
• Research and analyze the data (sales, competitors, market…) to develop customer insight, creative communication strategies to increase brand awareness and engagement
• Plan and deploy integrated marketing communications activities, brand (Radio/ news/ online channel: webiste, Fanpage) and trade marketing (Event/ Activation/ Promotion/ at POS and others locations)
• Coordinate day-to-day activities with both Yokohama associates/ distributors/ agencies and vendors
• Manage digital channels: website and fanpage
• Assist Marketing Manager to craft short- and long-term brand strategies

Achievements:
- Develop key message “Tren duong an toan, ve nha hanh phuc” for truck tire, 2017
- Launch new product Y757B: setup price, package sales, KV, sales & marketing material, Q4/2016
- Leading distributor annual conference, 2016

• Plan and organize roadshow, activation and event for CocaCola, Hada Labo, Panasonic, Dumex, Mobifone and Yokohama to make sure to meet KPIs and quality
• Prepare report and update to clients
• Work with others departments to make proposal & quotation
Achievements: Lead 15+ event/activation projects to meet KPIs within cost and ensure high levels of client satisfaction