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Ngành nghề
Nơi làm việc
Ảnh đại diện Bình (AT3904)
Nguyễn Duy Bình
24/01/1978
0903694***
Tp Hồ Chí Minh
lamol***@gmail.com
Nam
*** Lê Trực, phường 7, quận Bình Thạnh, TP. HCM
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Thông tin nghề nghiệp
20
Đại học
Giám đốc/ Quản lý cấp cao
Tp Hồ Chí Minh
Marketing
Kinh nghiệm làm việc
Từ 2002 đến 2004: Nhân viên/ Có kinh nghiệm tại JVC Vietnam
Responsible for Portfolio Planning of Audio – Video – TV product in Vietnam
Key Roles & actions:
 Develop product portfolio and product launching plan for Vietnam
 Execute product launching plan
Key achievements:
 Reach 11% market share for Digital Video Camcorder from less than 3% after 12 months in 2003
 The specific distribution channel for Camcorder
 The Club CyberCam for Camcorder users in Vietnam with regular activities (Privilege)

Từ 2004 đến 2007: Quản lý tại Vietnam Breweries Limited
Responsible for Tiger Beer marketing activities (ATL & PR focus) in Vietnam.
Key Roles & Actions:
 Develop & Execute Tiger Brand Plan
 Be responsible for Brand ID of Tiger Beer
Key achievements:
 Develop (contributing role) and roll out successfully new Brand ID for Tiger Beer in 2005-2006 (award winning from Tiger Global)
 Together with Sales and BTL team reach the highest volume ever for a single promotion “under the cap” in 2005 (campaign open the cap win 6 land cruiser)

Từ 2007 đến 2009: Quản lý tại Asia Pacific Breweries (APB) in Laos
Responsible for building Marketing Team, Brand Plan and implementing Brand Plan for Tiger Beer, ABC Stout and Nam Khong Beer in Laos (a green field project, building a new brewery from scratch)
Key Roles & Actions:
 Develop Brand ID guide for Tiger Beer in Laos
 Develop and Manage Marketing Staff to execute Brand Plan to launch and establish Tiger Beer and other brands.
 Recruit, coach and groom Marketing Staff who managed different brands(Tiger Team, ABC team, Nam Khong team)
 Build standard Brand Health tracking system.
 Develop Merchandise guideline and coach Sales team to use it
 Coach local suppliers and agencies including Research Agency, Creative Agency, PR agency, POSM supplier and Event agency
Key achievements:
 Reach 96% brand awareness for Tiger Beer from less than 1% after 18 months
 Reach 3% market share for Tiger Beer from less than 1% after 18 months
 The Merchandise toolkit
 The solid marketing team (10 persons) with four capable leaders (two stilll active, one to become Marketing Manager of ANZ in Laos, one to run her own business)

Từ 2009 đến 2013: Quản lý tại Nokia Indochina
In charge of Marketing Activities for Mobile Phone portfolio in Vietnam and with the supportive role for Laos & Cambodia
Key Roles & Actions:
 Develop Portfolio Plan for Mobile Phone in Vietnam (Portfolio Management)
 Execute product launching (Go-T-Market plans) (Project Management)
 Execute Advertising,PR & Activation plans for Product Launching Campaigns (Communication Management)
Key achievements: Vietnam is the only market in the World where Nokia is still No1 in market share in both volume & value
 Remain YoY market share growth in two digits since FY2010 up to now for Mobile Phone market (eg.:73% in FY2012 vs 62% FY2011 latest value share)
 Grow market share of Dual Sim from 4.2% to 54% in 5 months at the launch of Nokia first Dual Sim portfolio
 Successfully launching Asha range which help to gain 10% market value share of the segment 1-2mil VND (strategic segment) in 12 months

Từ 2013 đến 2014: Quản lý tại Diageo Vietnam Limited
In charge of Marketing Activities for a portfolio of white & brown spirits including key brands: Smirnoff Vodka, Baileys Irish Cream, Guinness Stout, Captain Morgan Rum and others.
Key Roles & Actions:
 Develop & Manage team to execute Marketing plans for brands in portfolio to meet the P&L targets
 Coach & Groom marketing staff to grow to next level in career path.
 Supervise & Correct marketing staff to ensure Codes of Business Conduct to go live across the team
Key achievements:
 Successful in developing 02 marketing team members who are stars in the organization within 6 months.
 Successful in rescuing Baileys brand from the volume drift crisis within 6 months.

Từ 2014 đến hiện nay: Giám đốc/ Quản lý cấp cao tại Commercial Director
In charge of set up new Business Units in different categories: Mobile Phone, Personal Care & Healthcare
Key Roles & Actions:
 Develop business plans for new products, including mid-term Operation Plan (3-year plan), Brand Plan, Sales Plan, Trade Marketing Plan.
 Recruit, coach and manage Commercial Team to execute Commercial Plans for new Business Units.
 Operate new Business Unit to secure P&L.
Key achievements:
 Successful in set up 3 new Business Units: Mobile Phone, Personal Care & Healthcare which contribute major part in value growing of the company (shift from an IT Distributor to be a leading Market Expansion Service Provider).
 Launching successful new Mobile Phone brand now 3rd biggest market share in Vietnam: Xiaomi.
 Win Nestle Health Science, the first and most important client in Healthcare Business Unit and achieve 40% growth in value in 2019.
Kỹ năng
Marketing & PR
- Marketing Essence course, SwinBurne Uni
- PR Essence course, internal of APB
- Packaging and POSM principle, internal APB
- Brand ID Essence, internal APB
- Project Management, internal Nokia
General Management
- Situational Leadership
- Effective Presentation
- Finance for Non-Financial Manager degree (part of MBA program, by SwinBurne Uni)





Ngoại ngữ
- Tiếng Anh (Cao cấp)
Học vấn bằng cấp
- Cử nhân tại Trường Đại học Kinh tế TP.HCM
Mục tiêu nghề nghiệp
- A BUSINESS UNIT HEAD: capable to be fully in charge of the performance of a whole Business Unit (including Commercial Team & Back Office Team)
- A BUSINESS CONSULTANT: make money from business consultant job (focus on Brand Building and Communication)
- A Brand Founder: build and sell my own brands
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