Tuyển Giám Đốc Chiến Lược (Strategic Insight Manager – Vietnam & Asean)

Consumer & Market Insight Work

• Fuel marketing teams with constantly refreshed trends and knowledge identified through market, consumer & shopper, Competition, innovations, channels, FMCG trends, macro trends etc.
• Develop and review learning agenda with marketing teams, manage the learning budget with good prioritization and clear phasing in a full year base to make sure all the core needs are addressed
• Put in place the right level of researches (standard researches methodologies, also willing to adapt new agile ones) to make sure achieving good understanding and insight in efficient ways.
• Drive the relevant analysis on day-to-day business utilizing retail data, consumer panel, internal data and other approaches to building learnings, validate assumptions or solve the problems.
• Implement ‘consumer-is-the-boss’ concept, actively support and advise marketing teams on various topics by bringing the ‘consumer proven’ insights
• Actively support on strategic planning – brand strategy, marketing planning, innovation managements, portfolio management, new territory & new opportunity exploration etc.

Consumer & Market Insight community

• Act as a bridge between local marketing / business teams and Group CMI community, by closely working with Asia CMI director to share local business status /research project status, and to fuel global CMI approach /learnings back to country
• Working as one team, actively participate in Asia /Group strategic insight community on trend sharing, best practices sharing, support or lead multi-market landscape exploration, project, and workshops.

Research Agency Management

• Develop and maintain and efficient and productive relationship with core agency partners. Fight for good resources on project and always drive for high quality deliverables.
• Fuel relevant business knowledge and background to the agency aiming growing them as long-term business partners
• Willing to explore, try, and adapt new way of research, positively challenge current research protocols, always pursing higher efficient way of CMI