Mô tả công việc
  • Develop a marketing strategy and marketing plan. Ensure clear business objectives has been set for the activation, translate then to media objectives depending on the addressed stage of the performance funnel and media mix.
  • Building quantitative and qualitative KPI system. Monitor daily and measure performance against KPIs (e.g. impressions, CPM, viewability, video completion rate, CTR, CPC, cost per action, Reach, etc.), analyzing and interpreting the data, tracking performance and reviewing the content campaign’s impact on traffic and conversion metrics.
  • Conduct usability and A/B tests to evaluate content effectiveness making recommendations to optimize assets based on results.
  • Campaign Analysis, including the analysis of the media cost, creative content, audience segments, post click experience, device performance metrics. Include a comparison between the forecast campaign metrics & KPIs and the actual results.
  • Search, select and check contractor quality; prepare reports on all marketing and advertising activities; monitoring and analyzing competitive environment.
  • Participate in the planning and optimization of your marketing budget, and supervise the implementation of your budget.
Yêu cầu công việc
  • Experience in marketing for at least 6 years;
  • Experience in finance (banking / microfinance institution (MFO) / e-commerce)
  • Understanding the principles of UX / UI, the ability to execute tasks and evaluate performance quality
  • Knowledge of the tools, technical capabilities and operating principles of all types of online advertising and promotion: PPC, SEO, SMM, Affiliate, etc .;
  • Proficient in use of analytic web analytics tools;
  • Analytical thinking, meticulousness, the ability to work to achieve results;
  • Creativity, initiative, good communication skills and a dynamic approach to work;
  • Independence, responsibility.
Phúc lợi công việc
  • Discussed in the interview
Cách thức ứng tuyển

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Nộp đơn dưới đây

Nộp đơn 452 / 0
Logo Công ty TNHH Gofingo Việt Nam Công ty TNHH Gofingo Việt Nam
Số 102 Nguyễn Xí - Phường 26 - Quận Bình Thạnh - TP Hồ Chí Minh.
Quy mô: từ 20 - 49 nhân viên

Ngày đăng tuyển
20/10/2020

Nơi làm việc
Tp Hồ Chí Minh

Cấp bậc
Trưởng phòng/ Quản lý cấp trung

Ngành nghề
Marketing

Kỹ năng

Ngôn ngữ trình bày hồ sơ
Tiếng Anh

Trình độ học vấn
Đại học

Kinh nghiệm làm việc
6 năm

Ứng viên
Nam nữ
Digital Marketing Manager
Công ty TNHH Gofingo Việt Nam
Nộp đơn