Assistant Brand Manager (Wine & Spirit)

- In conjunction with Alchemy senior management and the Brand Owner, develop and execute plans and initiatives in line with brand strategy.
- Manage the marketing, events and PR function, as well as budget and claims of the entire group business.
- Manage and take responsibility for your marketing resources including direct reports, the internal shared services team, agencies and other associated functions.
- Work directly with the Brand Owner and Alchemy management to deliver reporting, strategy and financial outcomes as planned.
- Source and manage marketing and PR agencies or hire talent where appropriate.
- Find and engage cost efficiencies to maximize use of resources.
- Collaborate with Alchemy’s senior management, sales and finance teams to ensure a cohesive and supportive work environment.
- Plan and analyze events, launches, and other marketing activity and ensure due process for reporting on performance.
- With your team develop look and feel of brands in both the on and off premise environments and execute the implementation of merchandising (through production agencies).
- Develops relationships with marketing and communication agencies and media to assist in developing opportunities.
- Analyze consumer, trade channel and category trends to identify future sources of growth for your portfolio
- Develop pricing & pack strategies, improve margin mix, trade spending plans and distribution goals in order to develop actionable KPI’s.
- Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
- Support channel marketing and sales in category management and sales presentations including significant time in field.
- Work with key internal stakeholders (sales, finance, regional managers) and our brand owner to assist in executing brand strategy and undertaking reviews.