Account Supervisor (Digital Marketing BTL)

ROLES:
▪ Develop media strategy for existing clients in close alignment with client’s business requirements;
▪ Oversee campaign activities: to review campaign setup, performance optimization, and communicate media performance on time to responsible clients;
▪ Support media executive with development and execution of media strategies;
▪ Apply necessary government process to measure the success of all media activities and develop comprehensive reporting to share results with the company;
▪ Identify media solution and work closely with Accounts to explore opportunity for new media business such as: CRM, Analytics, Ecommerce solution;
▪ Coordinate with Account and Creative team for production on media projects;
▪ Stay current with digital trends and tools – maintaining the expertise on social trends, media technologies;
▪ Educate and lead media team to ensure unified disciplines on campaign execution and client communication;
▪ Ensure the continued growth in the quality of Core services are being offered;
▪ Providing Strategic Guidance on all accounts based on all performance marketing services;
▪ Assist in the development of the media team – attract, train & retain talent;
▪ Build strong external partnerships with media owners, data providers, software providers and leading related Industry associations;
▪ Manage and oversee client relationships. Responsibilities will include contract negotiation, new business pitching & prospecting and where possible identify any cross selling opportunities;
▪ Explore and recommend opportunities to build and establish client service teams on high value clients which may include new service lines;
▪ As always, in your client facing capacity, you will play the role of educator and specialist in Biddable Media (SEM, Paid Social, Ecommerce), core services (if and where necessary);
▪ Ensure revenue goals are met via the management of associated resources, product line profitability and new business growth;
KEY PERFORMANCE INDICATORS (KPI):
▪ Achieve revenue target
▪ Ensure campaigns are executed on time and on budget
▪ Take full accountability for media execution and performance
▪ Actively involve in media
▪ Maintain excellent relationships with internal teams and external vendors
▪ Ensure revenue goals are met via the management of associated resources, product line profitability and new business growth.
▪ Establish a strategic plan on a quarterly basis in which to pursue new, revenue growth opportunities, in line/collaboration with leadership team.
▪ In partnership with leadership team, be a key contributor to the development by taking part on region wide initiatives as defined.